As a realtor, your blog can be a valuable tool to help attract people to your website and express yourself in a more casual way than you can on your professional website; or, your blog can be a boring collection of graphs and pasted articles from other sources that say nothing about you or your area of expertise. Unfortunately, many blogs seem to fall into this latter category because many realtors think that their blog needs to be only about real estate and many of them seem to think that clients would rather read real estate news written by an “authority” than hear what their realtor has to say.
Your blog can be looked at as an extension of your personality; it can be an ideal way to let your clients (or potential clients) get an idea about who you are as a person. Don’t just blog about boring old stats, let people know what’s going on in your area! The average person doesn’t want to read a pile of graphs about housing statistics; they’d rather have you tell them in your own words.
Blogging can also establish you as an expert in some kind of niche properties. Do you know all about restoring Victorian-era homes? Are you an expert in horse ranches? You can use your blog to showcase some of your knowledge about things that you have expansive background or training in. The big benefit here is that search engines will recognize that your blog is full of expert information
Search engines also don’t like copy/pasted articles, because they are not unique content. So, you will need to actually write your own posts or have someone write them for you. You can write about current events going on nationally or in your area, but summarize what the issue is and add a link to the article about it and incorporate your opinion or original perspective on it. No one is going to come to your blog to read about articles that are all over the news sites. Blogs that are updated frequently are looked upon more favourably by search engines; however, it is better to only make an original post once a week than it is to post regurgitated information three times a week.
So, don’t be scared of sharing your voice through your blog posts; write the way you speak and let your personality shine through. Don’t be afraid to be funny, though keep your humour appropriate. Your blog can help you connect with clients and show them that you’re a person with an opinion, not just a pretty face.